The purpose of a business is to create a customer. The business enterprise has two basic functions: marketing and innovation. And of those, marketing is the distinguishing, unique function of the business. This was over 60 years ago and it’s perhaps more relevant today than it ever has been. Unfortunately marketing is not a priority in most businesses.
Marketing Strategy in today’s world is synonymous with business strategy but marketing has habitually avoided performance measurement. As a result, in many companies marketing has become marginalized to straightforward marketing communications, whereas, it should hold a pivotal role in the identification of customer needs, specifications of the value sought, and demand generation interpreted in its widest sense.
By involving the team in a marketing workshop there is a very good opportunity to improve the morale and communications within the team.
For example, the team will:
Setting an example in the world, Marketing workshops in Dubai show how marketing and rest of the organization should relate to each other in the process of customer and value development and delivery, on which business excellence depends. They discuss the importance of marketing in resources, processes, products, and financial performance.